Luckily there are a few best practices that you can deploy to improve your sender score, and keep it healthy. There is no quick fix here and only by genuinely improving sending efforts will you see the results you're after. There's no special list you can buy your way onto and no shortcut hack.
However, following these steps will take you a long way to improving your email deliverability. When you send your first email from a new provider make sure you warm-up your IP address. This means sending to a small group of highly engaged contacts first then slowly opening up sending to your entire database.
Sparkpost recommends sending your first email to of your highly engaged contacts in the first 24 hours before opening up to more, less engaged contacts over the following days. Because engagement is one of the known factors to influence sender reputation you can help your cause by dropping unengaged contacts from your mailing list.
Some systems, like HubSpot , do this automatically by suppressing contacts that haven't opened any of your last 10 emails. Building on the subject of engagement it's important that you create emails that inspire engagement. This level of filtering essentially determines if the contents of the email are wanted or unwanted. Every IP address is rated by each ISP, so if that IP address has been flagged for spam, fraudulent activity, or viruses, then any email from that domain will be flagged as well.
This level of review does not look at the content within the email. If you use Outlook, here are a few tips to ensure future deliverability from senders that are currently flagged incorrectly.
Your IT Department should be able to ensure that your mailboxes are set up correctly. Different mailboxes serve different needs and should be customized to meet those needs. To make sure you get each of your mailboxes set up correctly, here are a few questions to ask your IT team:.
Email may never be perfect and unfortunately, we may not be able to keep every single email out of junk folders. Do you need help ensuring that your ISP is set up correctly?
Speak with a Lazorpoint expert today. Running a business is hard. Imagine taking IT completely off your plate and just focusing on the things you love. Solutions Insights Company Talk to an expert. See screenshot: This email, along with future emails from this sender, will now be sent to your Inbox. Gmail If a normal email has already been filtered to the spam folder, you can mark this email as Not Spam and it will be moved to your Inbox.
Select the email which you want to make as Not Spam. Click Not Spam in the options at the top. On the top navigation bar, click Filters and Blocked Addresses 3. Under Filters and Blocked Addresses, click Create a new filter 4. Click the J unk Mail tab. Optionally, check Sender of message is in my Previous Recipients as well. This is a law that was enacted back in and sets national standards on commercial email. This highlights the main requirements and outlines non-compliance issues that can get you into trouble.
Some areas it touches on include not using deceptive email subject lines , including a physical mailing address, telling recipients how to opt-out and honoring opt-out requests. Besides the ugly potential penalties, failing to comply with these requirements could get your emails sent to spam. The first rule of email marketing is to always have permission before sending an email.
It should go without saying, but you should never buy a list of emails or obtain them through any other unscrupulous means. In other words, you must clearly state who you are or who your company is and not include any inaccurate information that could mislead someone.
0コメント